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Ethnic Outreach Programs

Because diverse populations have unique health care needs and specific cultural sensitivities, WellPoint thoughtfully provides ethnic outreach solutions that speak to various communities' specialized needs, and:

  • Demonstrate the importance of health coverage in culturally relevant ways
  • Educate uninsured and underinsured populations about the process of obtaining health insurance
  • Provide in-language educational materials, customer service and advertisements
  • Offer health improvement education and services focusing on conditions affecting various ethnic populations
  • Develop comprehensive infrastructure, including sales staff and member support teams who are able to offer assistance in numerous languages
  • Reach out to diverse populations through attendance at and sponsorship of community events